They started out in bathrooms at gay bars and now the "I Love My Boo" campaign has taken over more than 1,000 NYC subway cars and stations during October. The images of black and Latino committed gay couples, has two main objectives: to prevent HIV infections and to increase the representation of gay black and Latino men in the media. This campaign was created because a recent study showed black and Latino men are least likely to be aware of their HIV status because of taboos in our society. I think this is wonderful and I would love to see these adds in my city.
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